Seasoned business owners remember when traditional advertising and word-of-mouth marketing was sufficient to keep a commercial enterprise alive and competitive. Those strategies are still valid today, but they must be preceded by a solid online presence and search engine optimization (SEO).
There was a time when getting a good spot on the Google search engine results page (SERP) was a simple matter of analyzing keywords, applying an adequate layout, and making sure that the robots.txt file of your website allowed crawlers to visit. These days, SEO services in Aberdeen, MD have become more complex and sophisticated.
Here are just some of the aspects of SEO that cannot be ignored nowadays:
Google My Business: If your business operates at least one brick-and-mortar location, the SEO strategy should focus on keeping GMB profiles updated.
Schema: Structured data can make a significant difference in how your business ranks on the SERP.
E-E-A-T and YMYL: These are the rubrics by which machine learning algorithms and quality raters at Google and Microsoft Bing will evaluate the content you publish. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. YMYL stands for “your money, your life.”
Backlinks: A single backlink from a high-authority domain can keep your website at the top of the SERP, particularly when the context appeals to E-E-A-T and YMYL.
Get more information about what it takes to get your business noticed on the Google SERP by visiting glyphdg.com, a provider of professional SEO services in Aberdeen, MD.
You can also connect with Glyph Design Studio on Facebook for more information.