While there are advantages to both a web-based presence optimized for mobile devices and an actual native mobile app, when it comes to B2B commerce for distributors, a mobile app covers more bases. A web environment is more aligned with research and product availability. Mobile apps, however, run on a more personalized and scaled e-commerce platform.
This ability to better manage and present a company’s content paired with the fact that more than half of online traffic now appears on mobile devices has caused mobile sales to surpass those generated on web-based platforms.
An easy, seamless, and personalized transaction process is what brings more B2B sales into distributor mobile apps. Native apps themselves entail greater speed and the convenience of locally stored data. Web-optimized approaches have none of these onboard advantages. A mobile device’s structure provides for seamless operation with fewer or no logins, quicker response, and improved payment and data security.
The mobile experience has progressively improved as onboard hardware and network speeds have developed and increased. A distributor mobile app also meets more performance metrics in comparison to a web-based presence. User experience and transactions are not only more convenient and faster, but sales conversions are higher. And data tools provided by mobile apps improve marketing capability.
The Better Platform
In today’s world of greater mobile-device adoption, a business’s online presence on the web alone won’t gain satisfactory performance and user convenience. Websites face browser-based limitations in terms of flexibility, speed and performance overall. Higher sales volume through efficient marketing depends on the fast and intuitive usability of mobile apps.