OTT advertising companies provide ads that run within long-form video content that's typically streamed online. OTT or over-the-top videos are found on streaming services, such as Netflix, or video-sharing sites similar to YouTube. OTT ads reach captive audiences...
As a marketer, you likely have a lot on your plate. One area of focus for many companies is online advertising, specifically banner advertising. While banner ads may seem simple on the surface, managing them can quickly become a time-consuming and complex process....
Marketing professionals have always been in search of a way to engage their target audience more effectively. With ever-evolving technology, this quest has now taken a new shape. Connected TV, the term used for television sets connected to the internet, is now an...
The term 'Programmatic Marketing' was first coined in 2008 due to emerging technologies, primarily online advertising, and search marketing. Since then, it has come to be known for being one of the most influential and disruptive forms of marketing available today....
As marketers continue to explore and experiment with various advertising channels, the lines between traditional and digital media continue to blur. With the emergence of Over-The-Top (OTT) platforms, advertisers have more choices than ever before. One of the most...